One of the best ways to grow your business is to attract customers from outside your immediate area. For many small businesses and startups, widening their geographic scope can seem like a faraway dream, especially in the early days. Acquiring customers in other areas is usually associated with opening new branches and hiring extra staff. But do you really need a local presence to make your business a success? We think there are three reasons why the answer to this question is probably no.
Image credit: Brian Fagan
Building an online presence immediately empowers you to reach a market that stretches well beyond your local area. If your product or service can be delivered online or by post, you’re immediately at an advantage – not only are your running costs lower, but you can market to more people, more effectively too.
One characteristic of remote business relationships is that they increase the need for strong communication. Clients who can’t meet you face-to-face will often want to know you’re always at the end of the telephone line and this can lead to an increase in operating costs. At Vonage, we recognise this, which is why we offer low-cost, unlimited calling packages to home and small business users, making it easier to maintain vital contact without breaking the bank.
A factor that can put many small businesses off widening the scope of their customer base is the worry that people are less likely to choose a supplier who isn’t local. Getting past this initial barrier can be tricky, but there are ways around it. For example, Vonage customers can choose their own area code, making it easy to reassure customers that they are easy to contact.
If you have all three of these areas in hand, there’s no reason why you can’t expand your business’s reach from the get-go. In fact, you may even find that your main target market is located many miles away from you.