How the cloud is changing the world for small business

Grow your business

Woman-talking-phoneIt’s widely accepted that cloud-based services are not just cheaper and more efficient solutions. They also give small businesses access to technologies and features that were previously only available to big business. So how can cloud services help your small business to thrive?
When it all began, the cloud was mainly about data storage. It was a cheap solution for storing all the information that was filling up your server. Now when we talk about the cloud, we’re really talking about the internet as a whole.

Over the past few years it’s become possible for communications, IT services and software to all be hosted online. This offers a host of advantages to small businesses.

Pay as you go

From a new or small business perspective, the major benefits of moving your business to the cloud are cost and flexibility. By hosting your key business services online, you remove the pricey overheads of hardware maintenance and licensing, so you pay less up front and you only have to pay for what you actually need.

Growing together

Using the cloud, you have the flexibility for your resources to grow with you. Instead of being tied in to lengthy and expensive contracts, you can instead tailor the services you receive to your business needs in the here and now.


If you rely on a computer hard drive for the secure storage of your business data, you’re running the risk of losing your business records for good if something goes wrong. With cloud data storage, you can store vast amounts of data online, where it is secure, backed up and you can access it anywhere, at any time.

Unlimited collaboration

By using the cloud, you can connect your team and your organisation wherever you are, so you don’t need to be in the same office, the same country or even the same continent. Cloud-based business phone services carry your calls over the internet, which means you can connect with your employees, freelancers, suppliers, partners and customers anywhere in the world, for much less than traditional fixed line phone services.

So how can moving your communications to the cloud benefit your business?

Never miss a call

By using a VoIP system you have the option of making and receiving calls not only from a landline but a mobile phone too so you can manage your business whether you’re in the office or not.

Never miss a voicemail

All voicemail messages left on your business number can be sent directly to your smartphone as an email, so you can be sure you’ll never miss an important message even when you can’t take a call.

Improve customer service

A desktop client integrates your email contacts and your calls, so all the information you need about a customer is readily available whenever they call.

Find out more about what cloud-based communications can do for your small business in our beginner’s guide to VoIP.