Small Business Case Study: Indigo Dingo

Case Study

Indigo Dingo is a “rare beast” in the moving image, digital communications space. The creative agency has been producing films and branded content for brands such as Honda, Red Bull and The Guardian since 2008. But even though their creative juices were flowing, their communications were not.

Indigo Dingo

Problem – Pricey package and flaky service.

The agency had an expensive package, which included line rental for two BT lines, call packages, additional services like caller display and various third party add-ons. In addition, because of their location on the edge of Oxford, they had to deal with a flaky snail-paced BT broadband service and BT copper lines that used to crackle when it rained.


Solution – A new fibre line & Vonage boxes installed.

They replaced the BT copper lines with 3 crystal clear Vonage numbers all running simultaneously off the single fibre line, for which they pay no line rental.

Paul Wightman, Creative Director at Indigo Dingo says, “The film and television industry is largely centred on London, so the option to choose a central London geographical number for the third line was also a bonus and as for our existing BT numbers, Vonage ported those over seamlessly free of charge.  It was all refreshingly painless.”

Since the agency works with a lot of freelancers, it was vital that they facilitate remote working and Vonage allows them to smoothly transfer calls to Sydney or San Francisco. They can also send a UK number Vonage box to their freelancers around the world and any calls they make or receive are charged at UK rates on Indigo Dingo’s account.

Results – A flexible, reliable service.

Indigo Dingo now enjoys significantly lower call rates, with other services such as caller display, ring back and Visual Voice Mail included for free. They can now keep adding new Vonage boxes because of the large capacity of a single fibre line and they also get to keep their existing digital cordless phones.

Paul states, “As a media organisation, communication is our lifeblood and Vonage offers us endless flexibility at an affordable and quantifiable monthly cost without being tied into a long term contract.  It’s a no brainer really.”