World Cup Fever: Small Business Opportunities around the World Cup

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World Cup fever is already starting to build in anticipation of the June 12th kick-off – both in Brazil and elsewhere. At Vonage, we’re always interested in how small and home businesses are doing, so here are some of our favourite examples of people bringing a little Brazilian sunshine into their businesses over the next few weeks.

Small Business Opportunities

  • Favela hotels – We’ve really enjoyed reading about how the World Cup is turning Brazilian homeowners into entrepreneurs with favela hotels – local residents who are renting their properties to World Cup visitors.  It’s a great way of bringing money into the economy as well as giving visitors the opportunity to gain a more authentic view of local life and make new friends.
  • Pubs and bars – For those of us not flying out to Brazil, there are still plenty of opportunities to get into the tournament’s “samba spirit” – and support local businesses too. Local pubs, restaurants and bars will be absolutely packed during the World Cup and benefit from the government’s extended opening hours to coincide with the late night matches.  Many are setting up screens and putting on special football promotions.
  • Special brew – Aside from brewers benefitting for the swell in numbers enjoying nerve-settling pints in pubs during the football, some of the smarter ones are getting into the World Cup spirit with special Brazil themed beers.  Take the family run St Austell Brewery, which has launched its own ‘Rain Forest Gold’ ale – golden in colour and named after the Brazilian rainforest!
  • Digital savvy – Football app developer Onefootball has identified that Brazil 2014 will be the most hi-tech football event ever and is certain to break records in terms of digital traffic and engagement.  The way to capitalise on this?  They’ve developed a dedicated football app especially for the tournament that covers the latest news, scores, results and betting options.

One Football App

  • Virtual receptionist – With so many games taking place in the evening when most people will be just finishing up from work (unless they’re expected to work late), virtual receptionist company Moneypenny has identified a great opportunity to gain new customers through marketing its ability to have calls answered in the evening through an Australian office on behalf of workers who are “in a meeting”.  Should that meeting be down the pub with a big screen, no one will be any the wiser!
  • Nut sculptures – We’ve seen all sorts of World Cup memorabilia recently, but we particularly love the quirkiness of Quentin Devine’s World Cup campaign – it may seem like a ‘nutty’ idea but the micro-artist’s decision to carve the heads of legendary England players from Brazil nuts has resulted in attention from national newspapers.  It’s certainly an unusual keepsake of the tournament and we’re sure he’ll shift a few.

Quentin Devine

And don’t forget, if you’re lucky enough to be best mates with one of the England squad, or have friends out there enjoying the action and want to keep in touch during the tournament, Vonage offers unlimited low-cost calls to Brazil from the UK.

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