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Hear how Prime Realty saved over £50 per month on line rental

Case Study

Prime Realty, an independent luxury estate agent, prides itself on delivering the very best available properties to its clients prior to their release to the general public. With a business built on the highest level of service, information and transparency to all its customers, it needed a communications system to match.

Prime Realty Case Study
Salar Majnouni, founder of boutique estate agents Prime Realty Ltd, uses Vonage Multiline for Business for its ease of use and installation and for its low cost compared to line rentals with fixed line providers. He is very satisfied with Vonage's features and cost savings, and would recommend them to other businesses.

Prime Realty Case Study Video Transcript

My name is Salar Majnouni and I'm the founder and Managing Director of Prime Realty Ltd. We're a boutique state agents based in High Street, Kensington.

Our system is the Vonage multi-line system for business and we've been very happy with it so far. If you've got something important to discuss, and you need to have a resolution immediately, the phone is still the most effective way to go around it.

The issue we had with the other telecom providers specialising in fixed line was the timescale. We needed at least two to three months to actually install, and for every line that we wanted, there was a line rental we had to pay to the fixed line provider. Vonage was much more cost effective and they were the most straightforward company to deal with.

We're saving, on average, £50, £60 just on line rental every month. And also, the package is very competitive. We pay a fixed £5* a month per channel that we need, and we can have up to 20 extensions running off the same line without the need of any extra lines, engineers coming or going. Apart from a couple of very small boxes that we plug into our router, their intelligence is in the Cloud, so anything that needs to be updated, fixed, there's no engineers needed to be called out to the office. If we change our location, for instance, all we do is plug our box into our broadband in the new location and within five minutes, we're ready to go.

Transferring calls between people, very easy. Your faxes come as an e-mail to you, the voicemail is also an e-mail to you, so you've got access to them wherever you are. I'll give them four-and-a-half stars out of five. It's a very useful tool for businesses, and I would recommend it to other friends and colleagues who are looking for an alternative.

*Pricing correct at the time video was recorded

Problem – costly line rental and lengthy installation times

Prime Realty found two major issues with using a fixed line phone provider – cost and timescales. The company would need to wait up to three months for a suitable system to be installed, and then pay a separate line rental fee for every line in use. Coupled with associated configuration and maintenance costs, this was not a workable solution for a business like Prime Realty, so an alternative was sought.

Solution – Vonage Multiline for Business

The company selected Vonage's Multiline Business package – a simple, cost effective solution that met all of Prime Realty's requirements and eradicates the need to install a physical PBX on site. The Vonage solution means that Prime Realty can benefit from a simplified cost structure, and a scalable communications system that grows with the business.

"Vonage was much more cost effective, and they were the most straightforward company to deal with," said Salar Majnouni, Managing Director of Prime Realty. "Their intelligence is in the cloud, so when anything needs to be updated or fixed, there's no need for engineers to be called out to the office. If we change our location, for instance, all we do is plug our box into our broadband in the new location and within five minutes, we are ready to go."

Results – Monthly savings and flexible communications

Prime Realty now enjoys the flexibility of being able to transfer calls easily between employees and independently add extensions as required – while avoiding the capital outlay of new line rentals. With Vonage, the business can also have voicemails and faxes emailed to them so that they are able to stay on top of communications wherever they are.

"We're saving, on average, £50 or £60 a month just on line rental, and also their package is very competitive. We pay a fixed price each month per channel and we can have up to twenty extensions running off the same line without the need for any extra lines or engineers coming or going," added Majnouni. "It's a very useful tool for businesses and I would recommend it to other friends and colleagues who are looking for an alternative."

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