FOUNDER OF INDIGO DINGO
For film producer and director Paul Wightman, launching a business was not a decision that came quickly. Indeed, after years working both within a marketing agency and as a freelancer, it took one of his biggest clients – Red Bull – to persuade him of the value of setting up shop on his own terms: the production company Indigo Dingo.
“It took somebody dangling a decent size contract to make it a no-brainer, otherwise I might never have done it,” he recalls. “And then you realise just how much work is involved,” he says.
As a creative person, he says, “the last thing I ever wanted to do was ring somebody up about business insurance.” He did his research by speaking to friends and colleagues in the industry. The power of peer recommendation can be significant for a business in its early stages, he believes.
Seven years on, Indigo Dingo has established itself firmly as a provider of choice for brands including Nissan, BMW and Sony, from Paul’s home office in Oxfordshire, a converted barn. “At times we have been bursting at the seams, but we’ve always managed to make it work,” he says.
At one stage, Paul recalls, Indigo Dingo “fell into the classic trap: we took our eye off the ball, overservicing one particular client and not looking to diversify. You always need to be looking one or two years down the track, and not put all your eggs in one basket.”
“I do manage to shut the door and not get distracted by what’s going on at home,” he says. You’ve got to be disciplined, and a lot of people aren’t when they work from home.”