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GETTING GOING
1. GETTING GOING: FROM IDEA TO LAUNCH
Emma Jones

EMMA JONES

FOUNDER OF ENTERPRISE NATION

Here are a few tips to get an early stage business off the ground, build momentum and sustainability.

Business Idea
Step 1: The Idea

WHAT IS YOUR PASSION/HOBBY/SKILL?

Turning your hobby into a business is a great way to get paid for doing what you love and it never feels like work.

HAVE YOU SPOTTED A GAP IN THE MARKET?

If so, fill it.

HAVE YOU SEEN SOMEONE DOING SOMETHING BUT THINK YOU CAN DO IT BETTER YOURSELF?

Then go right ahead.

“IT NEVER FEELS LIKE WORK”
Write Business Plan
Step 2: WRITE THE PLAN COVERING
THE FOLLOWING ‘I’M OFF’ POINTS

IDEA

What’s the idea?

MARKET

Who are your customers?

OPERATIONS

What kit do you need to get started in business and if you don’t have access to this, beg, borrow and barter your way to getting it!

FRIENDS AND ADVISERS

Who can you turn to?

FINANCIALS

Can you sell the product/service for more than it costs to make? Write this down in the form of a cashflow forecast.

Business Set Up
STEP 3 : GET SET-UP

Ideally, find dedicated space in the house to serve as your home office. That way you can make a clear boundary between what’s work time and what’s not.

Furnish this space in a way that makes you feel comfortable. You’ll need a laptop, broadband connection and a phone to get started. With prices falling, you can get your home office set up for well under £500.

You might consider investing in a good desk and chair and choose space that offers plenty of natural light. One of the upsides of working for yourself from home is that you get to choose the work environment and can enjoy a home made lunch every day.

Sales and Marketing
STEP 4: SALES AND MARKETING

Now all you need to do is secure your first sale.

Make a list of contacts and write to them individually to set out the benefits of your offer. Include price details and a point of contact. Follow up with a call and be prepared to negotiate on the price for your first sale as this could be the one that leads to many others.

Once you’ve won your first customer, shout about it. Write a press release to keep up the marketing momentum.

“SHOUT ABOUT IT!
Business Process
STEP 5: KEEPING IT GOING

To keep the business going, balance the following:

ADMIN

cashflow, accounts, etc.

Business development

BUSINESS DEVELOPMENT

finding new clients

 

CUSTOMER CARE

being good to current clients

If you keep these five things in mind and in balance, you’ll continue to enjoy the every day adventure that comes with running your own home business. It’s one of the finest feelings in the world.

FRANKIE'S STORY
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GEARING UP
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