Everybody's thinking about growth. It has become the barometer for SMB success, yet trying to attain it can be overwhelming at best. If pressure to succeed weren't enough of a stressor when building your strategy, the sheer number of avenues to jump-start growth can quickly kill any mojo you had going.
With that in mind, consider the ways in which new business communication technology can be the spark plug that ignites your next growth strategy.
The Importance of Fluid Communication
Ask any SMB vet what's the No. 1 skill to have as a business professional, and you'll soon see a pattern: Most of the answers likely boil down to communication. If modern business is an engine, communication is the oil that keeps things running smoothly.
Regardless of industry, you'll need to communicate at a high level to reach any kind of appreciable success. And you'll probably need to do it multiple times a day.
Whether it's business-to-business, department-to-department, or direct communication with the customer, making sure the "oil" stays fresh and flowing freely may be one of the biggest assets to any growth strategy.
Growth is the goal, and communication is a key component. What's next? The easy answer is to leverage new business communication technology to bolster your existing core infrastructure — that is, to enable and empower each and every person in your organization to communicate with utmost effectiveness and efficiency.
CRM platforms are consistently excellent places to start in this regard. They often hold some of the most important information available to your business. Conveniently, CRM business processes also typically revolve around communication. It only makes sense, then, to couple them with business communication solutions.
Say you've been tasked with keeping tabs on open RFPs potential clients have sent your way. The logical way to tackle this is to crack open your Salesforce platform and start dialing up clients. You pull up the customer information, punch in the number, and shoot the breeze for a couple minutes while gauging client interest.
As simple as that workflow may seem, some of the following inconvenient inefficiencies can bog the process down:
- How are you keeping track of customers you've contacted?
- Where are you storing insights you've gained from conversations?
- How are you connecting those insights with the greater customer, market, and region strategy?
- Are your fingers tired yet from all that dialing?
This same scenario looks a bit different with tightly integrated communication platforms. Instead of spreading each aspect of the call process out to your browser, phone, and notepad, you can accomplish everything in one consolidated place.
Open that same Salesforce window, but this time simply click to dial the client straight from the browser tab. Should you reveal any useful insights while on the call, just jot them down right in the same browser. The platform automatically logs calls and syncs notes with Salesforce contacts.
New Business Communication Technology
These efficiency gains add up quickly to create a well-oiled workflow with effective, smart communication. New business communication technology integrations like this aren't relegated to Salesforce, or even CRM systems, for that matter. Very similar advantages show up when integrated with G-Suite, Office 365, Clio, and even Zendesk.
If communication really is the backbone of modern SMB growth, shouldn't it be as effortless as humanly possible? With a little cloud-based communication integration, it's easier than you think. Whether you're sharing contacts, documents, or data, communicating them efficiently and effectively is a great way to propel your organization's growth strategy.
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