The State of the Cloud, the Promise of Business VoIP Phone Service

It wasn’t so long ago that cloud-based technology was regarded with extreme caution and a degree of skepticism. “The cloud” was an emerging concept and many businesses simply weren’t comfortable or familiar with its wide-reaching applications and potential – so adoption was understandably slow. And the thought of cloud-VoIP phone systems building market share over traditional carriers was, at the time, an afterthought.

But now the cloud is regarded less as an emerging technology and more as a competitive standard. This shift is largely due to a more involved and educated business community – coupled with ongoing technical advances – that bring confidence in aspects of the cloud that were once considered risky. Now, it’s quite common for contemporary businesses to migrate all of their business systems to cloud-based platforms, including their business phone systems.

Like any revolutionary technology or concept, the cloud deserves a periodic evaluation. Indeed, the “state of the cloud” has evolved. So why do modern business leaders now have such confidence in today’s cloud-based solutions, such as business VoIP? Let’s take a look:

The Cloud is Secure: Because security concerns have historically been such an issue, cloud providers have made major investments and advancements to ensure that their offerings are well protected. While no solution is 100 percent secure, cloud-based business phone systems with the proper encryption and protocols can actually be more secure than traditional wire-based systems. For a real-world perspective on cloud security, consider that many of the world’s largest financial firms employ cloud solutions as a matter of course.

The Cloud is Reliable: As chaotic and destructive as natural disasters can be, they have also taught business owners valuable lessons about communications. For example, research conducted after Hurricane Sandy revealed that 56 percent of SMBs (small to mid-sized businesses) hit by the storm lost phone and Internet connectivity. The research also found that 52 percent of SMBs businesses in the “Tri-State” and surrounding areas had experienced a sales or revenue loss because of the storm. In looking for ways to prevent downtime in the future, more and more business owners are discovering that best-in-class business VoIP phone systems can deliver unprecedented business continuity – even in the face of power outages, downed phone lines and loss of Internet. That means maintaining contact with clients and employees even when Mother Nature makes it difficult.

The Cloud Can Help You Expand: With scalable cloud-based communications, a business’s phone system can seamlessly grow as the business grows – and only pay for the simple additions they need. For example, with a traditional legacy phone system, adding extensions or new offices can be a costly and time-consuming process that requires an on-site technician. But with a Voice over Internet Protocol (VoIP) business phone system, hosted in the cloud, extensions and features can be added immediately with the click of a mouse. This flexibility provides freedom for smaller businesses to start and grow their company from anywhere, and more quickly. Additionally, when employees have the ability to work from anywhere, businesses can widen their candidate pools and recruit the best talent from virtually any location.

A Final Look at the Numbers

To better understand the current state of the cloud, and projections for the future, we can simply look at the numbers. According to a report by, the cloud services market will increase by a 36 percent compound annual growth rate over the next three years, reaching $19.5 billion by 2016. Additionally, the majority of entrepreneurs believe their spending on cloud computing will increase in 2014.

In summary: The state of the cloud is strong and getting stronger. And the position of cloud-based business phone systems as the present and future standard in business telephony not only seems realistic, it seems inevitable.

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