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Mobile app promotion

Invite website visitors to download your mobile app using SMS and an embedded link to your page on the app stores. Make it easier for mobile users to discover your app.
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Mobile app adoption

Promote your app to mobile users on your website. Your website can tell when a visitor is using a mobile browser and can promote your app, improving adoption.

Simplified app discovery

Interested mobile visitors can discover your app easily via a link in a text message, cutting through the noise in the app stores.

How mobile app promotion works

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1. Your website detects mobile visitors

Your website invites visitors using a mobile browser to download your mobile app. If users are interested, they provide their phone number.
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2. Send a personalised invitation

Your website can prompt the delivery of a text message containing a link to your mobile app on the iOS or Android store.
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3. Visitors install your app

By clicking the link embedded in the text message, visitors can access and install your mobile app without having to find the app in an online store.
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4. You track conversions

Using Vonage APIs Console Analytics, you can tell at a glance which customers have clicked the link in the invitation and installed your app.

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Why choose Vonage APIs for mobile app promotion?

Low-latency, high-deliverability SMS

Vonage APIs can push text messages to any SMS-capable device, faster and more reliably than anyone. Our proprietary adaptive routing and regulation engine mechanisms guarantee optimal delivery to mobile users in any location.

Validate phone numbers automatically

Vonage's Number Insight API can validate that the number the visitor has provided is both well-formatted and capable of receiving an SMS message. This can help you reduce costs by making sure that you don’t send messages to erroneous, out-of-date or out-of-reach numbers.

Destination-sensitive transformations

Different destinations have different requirements and Vonage’s SMS API transforms an outbound message automatically to comply with those regulations. For example, Vonage APIs can guarantee the proper encoding and message length for local compliance.

Track your invitations

Using Vonage APIs dashboard or Management API, you can track the delivery and click-through of each app invitation you send.

Analytics for delivery optimisation

You can optimise app promotion campaigns with insights available on Vonage APIs dashboard or through the Management API.

Related solutions

Simple IVR Add a simple Interactive Voice Response (IVR) script to your existing applications.
Private SMS communication Connect your users via text message privately.
Call tracking Track call metadata for lead generation and marketing campaigns.

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