This is what an enterprise pays to send RCS for Business messages. Prices do not reflect a flat per-message rate. Instead, prices vary based on the message capability. For example, a carousel with buttons and images, a message with a one-way alert, or a message with a two-way alert will have different prices.

The individual mobile network operators and telecom carriers of a given region or country determine the base costs and pass-through fees. For example, in the United States, AT&T, Verizon, or T-Mobile determine the pricing.

Because pricing is determined by the type of message (carousel, one-way alert, two-way alert, etc.) and the individual mobile network operators and telecom carriers of a given region or country — there is no universal RCS cost per message.

In many cases, there is no per-message charge for RCS. Because the messages are larger in size than an SMS, there may be data costs when off Wi-Fi.

Yes. Just think of your everyday message experiences. Random, plain, “unknown” messages reek of spam and are immediately ignored. But RCS messages help you own the lock screen by showcasing your brand and logo. The familiarity creates comfort for better engagement.